Hello, I’m Danny. I am a Fitness Professional with 20 years of experience based in South East London.

My Story

I got into exercising at a young age with my dad as he used to lift weights at home.  My first visit to a gym aged fifteen was one of the most exhilarating experiences of my teenage years.  It was a small, backstreet weights gym (as they tended to be back in the early 90’s).  The weights were old and the equipment well worn, but the place had a certain electric energy to it. For me as a boy I found the atmosphere both nerve racking and empowering at the same time.  Immediately I was hooked.  Right then I knew I wanted to train people and that would become my path.

After leaving school and attending college for two years I got qualified as a fitness coach and started working in health clubs.  At one stage I worked two jobs simultaneously as I loved coaching that much.

Following My Dream

I knew I wanted my own facility and consequently worked my way up the management route in the private sector to learn the business and understand as much as I could about running a gym. After five years I took the plunge and left full time employment to work as a freelance trainer in September 2003.

As my job had become management based I had no current clients at the time and had to start my new business from scratch.  It was tough at first.  My mum had passed away from cancer and my younger brother and I lived alone. The fitness industry typically pays badly when you are in am employed position and money was very tight. Shortly after leaving full time employment I picked up my first client and began earning around £30 a week.  It was incredibly tough and although at times I had my doubts, I knew in my heart I would make it work. And I did.

The Present Day

Fast forward to today and I am the co owner of a highly successful one to one personal training business.  We have a lovely studio and a local reputation which I am extremely very proud of.  I have a waiting list of potential clients wanting to book sessions as my diary is constantly at capacity. I am thrilled and humbled to say that the vast majority of clients who started seeing me when I first started out are still regular clients of mine today.

My Love For My Work

Personal training for me isn’t simply exercise instruction. If I approached my work in that way, the passion that drives me two decades on probably would have been lost years ago.

For me the love of my work comes from building relationships, empathising  with my clients and helping solve their problems.  I am extremely fortunate to be able to make a living out of something I love so much. As I have grown in experience I now want to broaden my horizons in new way of being able to connect with even more people than I am able to physically see in a day and be able to help influence positive change in their lives to.

Moving Forward

Online Personal Training is how I am expanding and growing my business. What better way to connect with new people than the internet? I am pouring my twenty years of experience, knowledge and skill into my online training packages in order to help you on your own fitness journey.


Through my blog posts my objective is to help provide tried and tested solutions to properly balance your nutrition, exercise and mind-set objectives to keep you successfully moving forward without feeling overwhelmed or obsessive about things. To help you find the right choices to keep you on your desired path.

In 20 years I have built a wealth of knowledge and experiences and love to share my expertise online with other people to help them on their own personal journeys.

Being in the fitness industry for two decades comes from a love of helping, coaching and building relationships with people. Having a passion for creative media I first started writing a fitness blog to help advise my friends and clients.

As people often asked me advice on similar  topics, I thought it would be a nice idea to put information online which people could then refer to whenever they wanted to.


My philosophy is fairly simple. Maintaining a fit, healthy body is about making the right choices and moderation. As we get older, our bodies change. Our joints tend to stiffen up and our desire to leap out of bed in the morning sometimes becomes less than we were much younger.

Maintaining a fully functional, well oiled, high energy body is really what I’m all about. Training shouldn’t be just about losing weight and building muscle to look good, but more about freeing the body up to move better, feel better and improve your quality of life.

My unique holistic approach involves using a combination of three key skills. Sports therapy to manage my clients aches and pains. My knowledge of fitness and conditioning to physically train people toward their goals. N.L.P coaching keeps my clients motivated, focused and in a positive mind-set.


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